I’ve had the pleasure of collaborating with 1st Objective for several years now. They are a true visionary in their field, and it’s consistently rewarding to work alongside them to transform their clients' ideas into creative reality.
Overview
1st Objective is a versatile agency specialising in B2B and B2C product launches across diverse sectors, from automotive to fintech. By prioritising a customer-centric approach, they build brand loyalty and differentiation through clear communication and phased strategic engagement.
Design thinking
I have collaborated with Nic at 1st Objective for over 5 years, supporting both his internal projects and working directly with his clients.
Nic has a wonderfully fluid process; he often shares raw concepts and 'idea dumps,' which we then refine together. This collaborative approach ensures we align on both marketing and creative goals before he gives me the full freedom to execute the vision.
The Brief: I collaborated with Nic and the team at Polaris Software—specialists in automating and streamlining workflows for public sector bodies like police forces and local authorities—to design a 3x3 Lightbox stand for an upcoming event.
The Solution: Working within the established brand identity and Nic’s copy, I created a high-impact event stand. The design was dual-purpose: to grab attention in a crowded space while showcasing essential information through bold, legible layouts.
Ben is a true professional. For me, running a branding consultancy, I need to know that version control and client amends are all taken care off and revised within the brand guidelines. Ben ensures we are always up-to-date, working on the same page and moving forwards.
Nic Rickets
1st Objective
Our journey together
I first met Nic while working on a project for The Access Group. He was leading the initiative, and we hit it off instantly—it’s rare to find a collaborator you 'click' with so naturally. Since then, our partnership has spanned a diverse range of projects, including government contracts, B2B and B2C campaigns, and bespoke startups.
