During a five-year partnership with Experian, I collaborated with their marketing team to deliver diverse creative solutions—from motion graphics and print to high-impact digital assets. I translated complex requirements into high-impact visual stories for events and digital platforms.
Overview
Experian is a multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Experian is a partner in USPS address validation. It is one of the "Big Three" alongside TransUnion
and Equifax.
Design thinking
Following a standout debut, my reputation at Experian grew through consistent internal referrals. For five years, I became Experian’s go-to creative, translating complex data heavy briefs into high-impact visual stories—spanning motion graphics, print, and large-scale event design.
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The Brief: I was asked by Experian to design a comprehensive interactive onboarding suite for new hires. I transformed over 100 pages of complex technical content—covering end-to-end data lifecycles, global regulations, and governance frameworks—into a streamlined, user-centric PDF
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The Solution: Collaborating with internal teams and external copywriters, I overhauled a data-heavy technical manual into a streamlined, user-friendly onboarding experience. To manage the high volume of information, I implemented an intuitive navigation system and interactive elements that condensed the page count and reduced cognitive load for the user.
While adhering strictly to brand guidelines, I integrated bespoke infographic elements to visualise complex data structures.
The project was a significant success, eventually being adapted into a printed edition, standalone infographics, and executive presentation packs.
Our journey together
During my 5 year tenure at Experian’s global headquarters, I delivered a diverse portfolio of high-impact projects for various marketing leads. I was entrusted with the design and communication of the company's most sensitive and critical data services, consistently producing high-caliber work that met rigorous corporate standards.
