After working with Access on a number of projects, they asked me to help in creating a campaign theme and branding assets for their new digital offering, Workspace.
Workspace gives you the tools to access to all of your day-to-day business management processes in one interface, giving you the freedom to do more.
Brand guidelines, Graphical assets, Image banks, Guides, Brochures, PowerPoint, Animation, Video, Case studies, Whitepaper’s, Product sheets, Social media advertising, Event banners.
The three Access brand pillars; efficiency, productivity and care sit at the heart of the main visual for Access Workspace.
Tangible Efficiency is shown by the use of clean and easy to understand icons that represent the different ways in which Workspace users will interact and use the platform.
Vital Productivity is shown by the depth of detail in the icons used to make up the Circle and those around the Loop device. This shows how Workspace gives you and your team all the tools you need to manage your business processes and all in one place. Giving you the freedom to do more with your time.
Lifetime Care is shown by the overall use of a Circle and Loop, wrapping itself around you, your team and business. Looking after everything you need to manage your business successfully.
“I was impressed by how quickly Ben understood a difficult product and complex brief and found him to be incredibly creative throughout. More than that, though, I appreciated us working on things in a logical order, minimising the need for extra work.
Ben was always more than willing, never complained at my incessant emails and most importantly, was FAST to respond.”