The Access Group

EarlyPay

Client: The Access Group
Services: Campaign theme, digital, print

Campaign theme

Access software helps over 10000 UK businesses to work efficiently. They needed help them with a creative theme and marketing materials for their latest product, Access EarlyPay.

Access EarlyPay is a mobile app that gives you flexibility in how you take your pay. It’s instant access to the pay you have already earned.

Deliverables

A campaign theme, Digital and Print collateral

The Solution

Working with the director of product marketing at Access and their marketing agency 1st Objective, I helped create a theme based around the idea of real life.

Looking at competitors we found them to be a little stale, using generic models looking at the camera smiling. This didn’t feel real and didn’t speak to the customer directly.

We created a theme that uses people in real-life situations, with the camera looking in from the outside. So people at bus stops on their way to or from work, using the app with a billboard behind them giving further detail about the product.

This was then carried across a marketing toolkit that employers could download and use to help promote with their business. The toolkit consisted of Posters, Social media banners, Email templates, PPT presentations, Guidelines and How-to documents.

EP_Magazine_Mockup_cvr
EP_Magazine_Mockup_Inside
EP_Diagram
EP_Email

“I was impressed by how quickly Ben understood a difficult product and complex brief and found him to be incredibly creative throughout; the first priority when looking for a creative.

More than that, though, I appreciated us working on things in a logical order, minimising the need for extra work. Having said that and, as always seems to be the case in business, there were still lots of amends! Thankfully Ben was always more than willing, never complained at my incessant emails and most importantly, was FAST to respond.

I wouldn't hesitate to work with Ben again or recommend him to others”

karlrussell
Karl Russell Marketing Programs Manager