I was asked by Intelligent Ways to re-brand their identity and set out a new brand theme for their business moving forward. They needed an ident that would help them stand out from their competitors while portraying their unique approach to recruitment in the technology sector.
Guidelines, Website, Videos, Social graphics, Sales guides, Presentations
Intelligent Ways previously used a simple word marque, although a unique company name the brand didn’t have anything to help clients see it as a marketplace leading brand.
I wanted to give them a multi-level identity. I did this by combining the ‘i’ and ‘w’ from their company name to create a continuous flow. Because the letters join, it also creates a ‘W’ and the word ‘iN’ which helps promote the recruitment side of their company.
The sharp angles and gradient tech blues help push their message of aspirations and leaders in their marketplace further.
“Ben helped Intelligent Ways with a recent rebranding of our website and marketing collateral. It was easy to work with him throughout the whole process from design, through to iterations, testing and delivery.
Ben quickly understood our needs, whilst also offering other ideas and alternatives that we hadn't thought of. I would recommend reaching out to Ben for any design projects you may have.”